Ballad Group


Bigger than our business.

Ballad is a purpose-driven business that is driven by its desire to empower resilient people, businesses, and communities across Canada. Marking its ten-year anniversary, and at a pivotal time of growth, Ballad invested in social impact (SI) as a core initiative and business function.

Since Ballad’s Inception

Of programs serve multi-barriered participants
0 %
Communities supported through consulting services to date
0 +
Of our leadership team identifies as a woman
0 %

Impact Commitments

Ballad has identified four impact commitments where we think we can make real change. Ballad’s impact strategy outlines the key activities and indicators used to ensure we deliver on our ambitious impact commitments, and to ensure transparency, consistency, and accountability. Our four impact commitments are:  

1. Begin with Ballad

Optimize the positive impact and reduce the negative impact created through our day-to-day business and operating decisions.

2. Resilient and Employable Workforce

Support participants reattach to the workforce long-term and increase their capacity to be resilient to economic vulnerability.

3. Empowered and Prosperous Communities

Thriving and prosperous businesses and communities that are empowered to pursue their long-term vision.

4. Scaling Impact and Transforming the Ecosystem

Concerted knowledge mobilization and relationship building for industry advancement.

I liked that there was a session with everyone, bringing their ideas and concerns together, it was needed for a long time.

Nation Member, Kapawe’no First Nation

Employment Partners

One of our primary indicators of program success is participant job placements. Thanks to the support and generosity of our employment partners we can support participants find job opportunities in their desired career pathways. Some of our long-standing connections:

Community Investment

Each year we invest in the communities where we operate through volunteer time, donations, sponsorship, and employee-matched giving. Some of the organizations include:

  • Families Matter
  • The Christmas Bureau of Edmonton 
  • Edmonton Food Bank
  • Native Counseling Services of Alberta
  • Spirit Employment and Training
  • Whitecourt Community Lunch Box
  • Whitecourt Food Bank
  • Tennille’s Hope Soup Kitchen 
  • Alzheimer’s Society of Alberta
  • Women of Influence Awards Grande Prairie
  • No Girl Left Behind Grande Prairie
  • Northern Lights Regional Humane Society
  • Dress for Success Central Alberta
  • Aspen Boys and Girls Club
  • Art Gallery of Alberta
  • Orange Shirt Society
  • Awo Healing Lodge
  • Indian Residential School Survivor Society
  • Red Deer Humane Society
  • Deer Park Village Retirement Community
  • Rising Above


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Curious about our impact work or interested in growing your impact network?

 Reach out to our impact team at: